Our fintech app is designed to simplify financial transactions for our users. The app enables users to send and receive money quickly and securely, as well as track their expenses and manage their budgets. Our target audience is young professionals who are tech-savvy, digitally connected, and value convenience and simplicity.

ROLE

UX Designer

EXPERTISE

UX/UI Design

DURATION

14 weeks

YEAR

2023

ROLE

UX Designer

EXPERTISE

UX/UI Design

DURATION

14 weeks

YEAR

2023

ROLE

UX Designer

EXPERTISE

UX/UI Design

DURATION

14 weeks

YEAR

2023

Project showcase laptop mockup
Project showcase laptop mockup
Project showcase laptop mockup

01

Brand Positioning

Our brand is focused on making financial transactions and management easy, fast, and secure. We want to be the go-to app for young professionals who are always on-the-go and want to stay in control of their finances.

Process

This category details the step-by-step approach taken during the project, including research, planning, design, testing, and optimization phases.

Research & Planning

Competitor analysis revealed gaps in fostering group interactions, leading to a user flow that enables seamless event discovery, ticket purchase, and group participation. Storyboarding illustrated user journeys, emphasizing ease of navigation and social connection during events.

Design & Prototyping

My design process began from foundational sketches to high-fidelity designs, refining layouts, navigation, and visual elements to ensure usability and engagement. Key features like event search, personalized recommendations, and intuitive navigation were developed and tested for seamless user interaction.


Testing & Optimization

The testing phase included a cognitive walkthrough which revealed strong intuitiveness and goal-oriented navigation, with interactive features being clear and accessible. However, while progress feedback was evident, excessive pop-ups slightly hindered user experience. The chatroom feature was optimized to encourage engagement and community-building.

Process

This category details the step-by-step approach taken during the project, including research, planning, design, testing, and optimization phases.

Research & Planning

Competitor analysis revealed gaps in fostering group interactions, leading to a user flow that enables seamless event discovery, ticket purchase, and group participation. Storyboarding illustrated user journeys, emphasizing ease of navigation and social connection during events.

Design & Prototyping

My design process began from foundational sketches to high-fidelity designs, refining layouts, navigation, and visual elements to ensure usability and engagement. Key features like event search, personalized recommendations, and intuitive navigation were developed and tested for seamless user interaction.


Testing & Optimization

The testing phase included a cognitive walkthrough which revealed strong intuitiveness and goal-oriented navigation, with interactive features being clear and accessible. However, while progress feedback was evident, excessive pop-ups slightly hindered user experience. The chatroom feature was optimized to encourage engagement and community-building.

Process

This category details the step-by-step approach taken during the project, including research, planning, design, testing, and optimization phases.

Research & Planning

Competitor analysis revealed gaps in fostering group interactions, leading to a user flow that enables seamless event discovery, ticket purchase, and group participation. Storyboarding illustrated user journeys, emphasizing ease of navigation and social connection during events.

Design & Prototyping

My design process began from foundational sketches to high-fidelity designs, refining layouts, navigation, and visual elements to ensure usability and engagement. Key features like event search, personalized recommendations, and intuitive navigation were developed and tested for seamless user interaction.


Testing & Optimization

The testing phase included a cognitive walkthrough which revealed strong intuitiveness and goal-oriented navigation, with interactive features being clear and accessible. However, while progress feedback was evident, excessive pop-ups slightly hindered user experience. The chatroom feature was optimized to encourage engagement and community-building.

Project showcase laptop mockup
Project showcase laptop mockup
Project showcase laptop mockup
Project showcase laptop mockup
Project showcase laptop mockup
Project showcase laptop mockup

02

Brand Identity

Our brand identity is clean, modern, and tech-savvy, reflecting the simplicity and convenience of our app. The colors should be simple and bold, with a focus on greens, reflecting trust and reliability. The logo should be clean and simple, with a strong, memorable icon that reflects our app's core functionalities.

04

Result

After implementing the new brand identity focused on making financial transactions and management easy, fast, and secure, the results were impressive. The app experienced a notable increase in user engagement, with a significant uptick in downloads and active users. The streamlined and user-friendly interface resonated well with the target audience of young professionals, who appreciated the ease of managing their finances on-the-go.

Let's create something extraordinary together .

IFEOLUWA

©

Ifeoluwa Orimolade

2024

Let's create
something
extraordinary
together .

©

Ifeoluwa Orimolade

2024

Let's create
something
extraordinary
together .

IFEOLUWA

©

Ifeoluwa Orimolade

2024